Handling Complex Energy Pricing at Scale with AWS

Insights
October 31, 2025
September 15, 2025
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1
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The Challenge: Speed, Scale, and Accuracy

Traditional pricing engines often rely on SQL databases and fixed infrastructure. This approach:

  • Struggles to handle millions of complex calculations quickly.
  • Is costly to maintain when workloads spike.
  • Lacks the traceability and auditability needed for regulatory compliance.

For one UK-based cloud-native energy platform, these challenges were preventing them from delivering instant, competitive prices to customers, especially in B2B scenarios.

Our AWS-Powered Solution

D55 designed a highly scalable, serverless pricing engine that uses AWS services to deliver speed, efficiency, and transparency:

  1. AWS Lambda – Scales automatically to process 200M+ pricing calculations when needed, with no cost when idle.
  2. AWS Step Functions – Orchestrates calculations based on inputs, ensuring every step is traceable.
  3. Full Auditability – Every calculation is logged, enabling compliance and customer confidence.

he result? Real-time pricing for both residential and complex B2B energy customers, without the bottlenecks or high running costs of traditional systems.

Why AWS for Energy Pricing?

  • Elastic Scalability – Handle seasonal or market-driven spikes without over-provisioning.
  • Cost Efficiency – Pay only for the compute you use.
  • Traceability & Compliance – Maintain full visibility into how each price is calculated.
  • Innovation Ready – AWS enables quick deployment of new pricing models and features.

Case Study: Delivering 200M+ Calculations On-Demand

A UK-based energy SaaS provider wanted to outperform slow, expensive commercial pricing engines. With D55’s AWS expertise, they now:

  • Deliver tariffs in seconds instead of hours.
  • Process hundreds of millions of calculations during peak periods.
  • Maintain a fully auditable pricing process.

This transformation allowed them to offer more competitive, flexible pricing models, a major advantage in a crowded energy market.

Future-Proofing Energy Platforms

Energy markets will only grow more complex, with new tariffs, renewable integration, and regulatory changes. A modern AWS-based architecture ensures:

  • Rapid adaptation to market changes.
  • Easy scaling for new customer types or geographies.
  • Integration with AI/ML for forecasting and optimisation.

Ready to Transform Your Energy Pricing Engine?

If your platform needs to handle complex energy pricing at scale, without the cost and performance trade-offs, D55 can help.

We combine deep AWS expertise with hands-on experience in the energy sector to deliver solutions that are fast, reliable, and cost-effective.

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