Handling Complex Energy Pricing at Scale with AWS

In today’s fast-changing energy market, pricing is no longer a once-a-year exercise. Retailers and platforms need to calculate and update prices in real time, factoring in market fluctuations, transmission and distribution costs, and balancing charges. For B2B energy pricing, the complexity multiplies — with multiple tariff options, risk management strategies, and customer-specific agreements to consider. At D55, we’ve helped energy providers modernise their platforms using AWS serverless architecture, enabling them to process millions of calculations on demand, with zero idle cost and full traceability.

The Challenge: Speed, Scale, and Accuracy

Traditional pricing engines often rely on SQL databases and fixed infrastructure. This approach:

  • Struggles to handle millions of complex calculations quickly.
  • Is costly to maintain when workloads spike.
  • Lacks the traceability and auditability needed for regulatory compliance.

For one UK-based cloud-native energy platform, these challenges were preventing them from delivering instant, competitive prices to customers — especially in B2B scenarios.

Our AWS-Powered Solution

D55 designed a highly scalable, serverless pricing engine that uses AWS services to deliver speed, efficiency, and transparency:

  1. AWS Lambda – Scales automatically to process 200M+ pricing calculations when needed, with no cost when idle.
  2. AWS Step Functions – Orchestrates calculations based on inputs, ensuring every step is traceable.
  3. Full Auditability – Every calculation is logged, enabling compliance and customer confidence.

he result? Real-time pricing for both residential and complex B2B energy customers, without the bottlenecks or high running costs of traditional systems.

Why AWS for Energy Pricing?

  • Elastic Scalability – Handle seasonal or market-driven spikes without over-provisioning.
  • Cost Efficiency – Pay only for the compute you use.
  • Traceability & Compliance – Maintain full visibility into how each price is calculated.
  • Innovation Ready – AWS enables quick deployment of new pricing models and features.

Case Study: Delivering 200M+ Calculations On-Demand

A UK-based energy SaaS provider wanted to outperform slow, expensive commercial pricing engines. With D55’s AWS expertise, they now:

  • Deliver tariffs in seconds instead of hours.
  • Process hundreds of millions of calculations during peak periods.
  • Maintain a fully auditable pricing process.

This transformation allowed them to offer more competitive, flexible pricing models — a major advantage in a crowded energy market.

Future-Proofing Energy Platforms

Energy markets will only grow more complex, with new tariffs, renewable integration, and regulatory changes. A modern AWS-based architecture ensures:

  • Rapid adaptation to market changes.
  • Easy scaling for new customer types or geographies.
  • Integration with AI/ML for forecasting and optimisation.

Ready to Transform Your Energy Pricing Engine?

If your platform needs to handle complex energy pricing at scale — without the cost and performance trade-offs — D55 can help.

We combine deep AWS expertise with hands-on experience in the energy sector to deliver solutions that are fast, reliable, and cost-effective.

Let’s Build What’s Next, Together!